New generations bring along new challenges for employers. The digital generation is no exemption. When talking about this generation we usually refer to individuals who were born between 1977 and 2000. As they grew up in a digital world the usage of digital devices and online networks are self-evident for them. Worldwide connectivity enables them to contact online portals or social networks such as “Facebook” to find suitable solutions for problems. This workforce disposes new and highly appreciated skills/characteristics. For this reason employers have to find ways to increase the productivity of the digitals, make sure that they work together successfully with elderly generations while at the same time keeping them motivated.
Several measures can be used to achieve this goal. Yasmine Wegl, Bachelor student at IMC University of Applied Sciences Krems wrote up a research paper spotlighting the topic. Download here: IMC Research Paper What motivates digital generation 06 2011